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The journey of Rajasatta Express started in Uttarakhand six years ago as a weekly newspaper. While playing a meaningful role, Rajasatta Express has reached its reach in Uttar Pradesh. This web portal and web channel are trying to follow the same path as any other media institution which is the demand of time.
Publishers are pivoting toward users and away from advertisers and investors as their main source of financial support. The business model that depended on advertising to support journalism is moribund and nearly dead. The automated buying and selling of advertising is controlled by the duopoly of Google and Facebook, which have more and better data about news publishers' users than the publishers' themselves. Publishers have no way to compete with that dominance of programming and targeting of ads. It's time to burn the ships and not look back.



My dear friends, rajsatta express if I were to ask you, which part of your body you use to eat, what would you say? To be honest, until quite recently, I would have considered this a stupid question. Which other part of my body can I eat with if not my mouth?! Of course, I’m aware that patients in hospitals sometimes need to be fed through a tube in a nostril, or a needle in the arm. But those occasions are rare. For the most part, we all eat only with our mouths… don’t we?

And yet, as anyone who has ever watched a cooking competition on TV, or posted a photograph of their favourite dish on social media, knows very well, before food ever passes into our mouths, we often devour it first with our eyes. Isn’t this why the home-cooks on Master Chef are judged not just on culinary technique, but also on plating skills? Not just on how their food tastes, but also on how it looks? And don’t we all know what it feels like to salivate at the mere sight of a delicious bowl of curry laksa, or chilli crab? All of which gives a whole new meaning to the words, watching what we eat!

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